04Everything

Art & Science works out of Toronto, where Spence and Adam have owned and run the shop for 13 years. The agency treats problem framing as its core skill, spending extended time on discovery before any strategy or creative work begins, on the premise that strong brands and campaigns start from a clearly defined problem rather than a template.

Work spans brand and strategy, website development, and marketing campaigns, moving from positioning through to production and media execution. Client work includes Embark Education, framed around the idea that savings is a journey; GraceMed, built around helping patients realize their true selves; and the Canadian Cancer Society, with messaging centered on lighting up positivity rather than pressure. Each project reflects a line of thinking carried from strategy into the final creative, rather than strategy and execution handled as separate steps.