104 West specializes in creating strategic communications programs for innovative companies, focusing on their technologies, products, and ideas. The agency emphasizes a culture defined by core beliefs, including the extraordinary, interaction, authenticity, storytelling, and collective effort. With nearly 20 years of experience, 104 West has worked with start-ups, mid-market companies, and legendary tech enterprises.
The agency offers a range of services, including developing core messaging, crafting compelling narratives, and driving data-informed program planning. Their Growth Program helps establish and grow market presence, while the Lead Program builds and sustains dialogue with thought leadership narratives. MeasurLab examines and measures communications to generate value.
104 West's team includes experienced leaders like CEO Patrick Ward, who has been instrumental in launching common technologies. The agency has directed communications for brands such as Hewlett-Packard and Yahoo!, and has expertise in managing critical issues and crisis communications.