10up is a digital agency specializing in websites and tools for content creators and publishers. The agency serves a diverse range of organizations, including major brands, and positions itself as a leader in WordPress strategy, design, and development. Its focus is on improving web publishing experiences and simplifying content management for clients of all sizes.
The agency offers a mix of services centered on strategy, user experience design, and web development, with a strong emphasis on the WordPress ecosystem. Its team contributes to open source projects and participates in WordPress core releases. The approach includes advanced quality assurance, such as AI-powered visual regression testing, to maintain site reliability and performance. The agency also supports integrations with platforms like Shopify, WooCommerce, BigCommerce, Magento, HubSpot, and Salesforce, enabling scalable solutions and workflow improvements. Engagements often emphasize clear goals, documented workflows, and reporting that ties activity to outcomes across web, search, and social channels. Projects often start with discovery and channel audits to map current performance before setting priorities. Work usually spans strategy, creative production, and ongoing optimization across core digital channels.
Typical deliverables include custom WordPress websites, content management tools, and integrations with SaaS and software platforms. The agency provides ongoing site maintenance, editorial workflow improvements, and user experience enhancements tailored to content-driven organizations. Deliverables also include content calendars, messaging frameworks, tracking plans, and reporting dashboards. Typical deliverables include content calendars, messaging frameworks, tracking plans, and reporting dashboards. Common outputs include briefs, asset libraries, and reporting-ready dashboards.