Riley Summers Marketing Group

Riley Summers Marketing Group works with home service businesses that need to show up when homeowners in their area start looking for help — before a search even happens. Clients deal directly with Mark Riley rather than being routed through account layers, and the agency has run paid search and local marketing for home service companies for 15+ years, with more than $70M in managed ad spend across campaigns in the U.S. and Canada.

The service list covers paid search (PPC), Local Services Ads, Local SEO, AI & search visibility, reputation management, and Facebook and Instagram ads, along with video ads run through Google Ads via YouTube. Pricing is a flat monthly fee rather than a cut of ad spend, and campaigns are judged against booked jobs rather than raw lead counts — a distinction that matters for service businesses where not every lead turns into paying work.

Day-to-day work includes managing service areas, job types, and business profile settings so a company's presence lines up correctly across local search and maps in every area it serves. Reputation management focuses on earning a steady flow of recent reviews rather than a one-time push, since recency affects how a business shows up locally. On the paid side, campaigns are built to reach homeowners within a defined service area ahead of the moment they start actively searching, combining Local Services Ads, search, social, and video placements under the same flat-fee structure and the same point of contact.