15 Minutes specializes in media, marketing, and management services, having established itself since 1987. The agency is known for its work with consumer shows, celebrity and athlete clients, and various corporate and cultural organizations. Founders Nancy Becker and Pam Derderian have pioneered niche and LGBTQ+ marketing, representing top brands and celebrities.
The agency offers a range of services including creative content, branding, media buying, PR, experiential marketing, and sponsor relations. They have been involved in significant projects such as the VISA Rainbow Card initiative and have managed sponsorships for major brands like Subaru and Hyundai.
15 Minutes has also supported high-profile endeavors like Diana Nyad's swim from Cuba to Florida and her Liberty Walk. Their talent bureau, Speak!, connects clients with celebrity and expert talent for various engagements, further showcasing their diverse capabilities in the marketing and management landscape.