1HQ

1HQ is a global brand agency based in London, United Kingdom, with over 30 years of experience in strategy, design, and communications. The agency works with consumer brands across diverse markets, helping them define and express their unique value through brand positioning, architecture, and identity. the team’s client roster includes well-known names such as POND'S, Carlsberg Smooth Draught, Green Cuisine, and Birds Eye, reflecting its reach and expertise in the fast-moving consumer goods sector.

The agency’s services span brand naming, innovation and new product development, packaging design, and structural packaging with a focus on sustainability. 1HQ collaborates closely with clients to develop cohesive brand systems and impactful packaging that connect with consumers on shelf and online. The team emphasizes the importance of meaningful differentiation, supporting brands through every stage from strategic planning to creative execution. Their approach integrates research, design thinking, and cross-market insights to deliver solutions that are both visually compelling and commercially effective.

Deliverables typically include brand strategy frameworks, visual identity systems, packaging concepts, and product design assets tailored to each client’s needs. the team’s work has supported the launch of new products such as Vitafusion Smoothies and the revitalization of established brands like POND’S Skin Institute. The agency’s experience extends to digital campaigns and sustainability-driven packaging solutions, ensuring brands remain relevant in evolving markets. With a history dating back to 1996 and a presence in multiple regions, the team brings a depth of expertise to brand-led innovation and design. Typical deliverables include content calendars, messaging frameworks, tracking plans, and reporting dashboards.