1Milk2Sugars

1Milk2Sugars is a public relations and communications consultancy based in Montreal, serving clients across Canada and New York. The agency works with brands in sectors such as beauty, health, fashion, home, retail, food and beverage, tech, baby, and pets. With a team of 51-200 professionals, the team positions itself as a partner for both B2B and B2C organizations seeking to build brand awareness and reputation through strategic communications and creative storytelling.

The agency’s service mix includes public relations, media outreach, influencer marketing, and content creation. Their approach covers brand strategy, positioning, and creative consulting, as well as full-service content production including video, user-generated content, and campaign development. 1Milk2Sugars also manages paid social, digital advertising, and social media channels, supporting clients with experiential out-of-home campaigns, CGI, AR, and interactive digital filters. The team emphasizes multi-channel media coverage, crisis communications management, and expert media training, tailoring strategies to each client’s goals and industry. Engagements often emphasize clear goals, documented workflows, and reporting that ties activity to outcomes across web, search, and social channels.

Typical deliverables from the team include media placements across newswires, press, digital, broadcast, and podcasts, as well as influencer and ambassador campaigns. Clients receive brand reputation management, thought leadership initiatives, and creative assets for both digital and traditional channels. The agency’s portfolio features collaborations with brands such as NIVEA, Rare Beauty, McCafé, Centrum, e.l.f. cosmetics, Vans, Amazon, W Hotels, and Lindt, reflecting experience across diverse consumer and lifestyle categories. the team provides strategic consulting and creative execution for brands aiming to engage audiences and grow market presence.