1N Group

1N Group is a marketing agency based in Ciudad de México, Centro de Santa Fe, serving brands seeking to connect with their audiences through memorable experiences and effective retail engagement. Established in 1996, the agency emphasizes the importance of emotional impact in marketing, drawing inspiration from Maya Angelou’s philosophy that people remember how brands make them feel. With a team of 51-200 professionals, the team positions itself as a multidisciplinary collective, uniting specialists in experiential marketing, shopper marketing, and. Branded content to deliver integrated campaigns for clients in Mexico and beyond.

The agency’s services include experiential marketing that crafts immersive brand experiences, shopper marketing focused on understanding and. Influencing consumer behavior at the point of sale, and the development of branded content to enhance audience engagement. 1N Group’s approach centers on collaborative processes, where each expert contributes within their area while maintaining open dialogue across disciplines. This integrated workflow is likened to a “functional marriage,” ensuring that creative, strategic, and executional teams work in harmony. The agency’s philosophy underscores the value of integration, aiming to avoid siloed efforts and instead deliver cohesive, impactful campaigns.

Typical deliverables from the team include in-store activations, branded content campaigns, and experiential events designed to foster lasting emotional connections between brands and consumers. By combining creative storytelling with data-driven insights into shopper behavior, the team helps brands stand out in competitive markets. Their multidisciplinary structure and focus on emotional resonance set them apart in the Mexican marketing landscape. Typical deliverables include tracking plans, reporting dashboards, landing pages, and style guides.