22 Design

22 Design is an independent creative agency based in London, serving both private and public sector organisations. The agency positions itself at the intersection of branding and digital marketing, focusing on helping clients strengthen their brand presence and connect more effectively with their audiences.

The agency employs a structured four-step process, known as the 4 D’s, to keep projects on track and aligned with client objectives. This approach allows for clear project management and ensures that deliverables remain focused and purposeful. Collaboration with clients is central to their process, and the team leverages both creative and strategic thinking to deliver work that aligns with each organisation’s goals. Engagements often emphasize clear goals, documented workflows, and reporting that ties activity to outcomes across web, search, and social channels. Projects often start with discovery and channel audits to map current performance before setting priorities. Work usually spans strategy, creative production, and ongoing optimization across core digital channels. Reporting cadences are often set early so teams can track progress against agreed goals and timelines.

The agency’s work often involves integrating new digital media trends and technologies, reflecting its roots in software, technology, and media sectors. Clients can expect a mix of creative direction and strategic planning, resulting in cohesive brand experiences across multiple touchpoints. Typical deliverables include tracking plans, reporting dashboards, landing pages, and style guides. Common outputs include briefs, asset libraries, and reporting-ready dashboards. Deliverables often cover audits, prioritized roadmaps, and implementation-ready assets.