2CENTS

2CENTS is a Tel Aviv-based consultancy specializing in UX strategy, design, and mentoring for digital product teams. Since 2008, the agency has worked with high-tech and premium clients, focusing on SaaS, software, technology, and ecommerce sectors. the team positions itself as a partner for organizations seeking to improve business outcomes through a refined UX perspective, offering guidance from seasoned design experts rather than junior staff.

The agency’s services center on redesigning and renovating the UX and UI of existing digital products, designing new products from the ground up, and mentoring product teams on UX design processes. 2CENTS also provides specialized resources such as the UX Gym, which helps teams strengthen their product’s user experience through hands-on exercises and expert feedback. The consultancy engages directly with product managers to address common challenges, drawing on over a decade of experience to inform its approach. Collaboration is emphasized, with a focus on integrating UX strategy into broader business goals. Engagements often emphasize clear goals, documented workflows, and reporting that ties activity to outcomes across web, search, and social channels.

Deliverables typically include UX audits, product redesigns, new product interface designs, and ongoing mentoring for in-house teams. With a small team of experienced consultants, the agency provides clients with direct access to senior expertise throughout each project. Clients can expect actionable insights and tangible improvements in the usability and effectiveness of their digital products. Typical deliverables include creative assets, content calendars, messaging frameworks, and tracking plans.