2nd Floor

2nd Floor Co works at the intersection of community branding and localized economic development, often focused on marketing the upper floors of renovated neighborhood buildings. Based in Isle of Palms, SC, the shop describes itself as a creative marketing and technology outfit built on design, programming, and data-fueled marketing, with a stated goal of developing iconic neighborhood brands and web features rather than generic corporate identities.

Services span branding strategy and brand identity work, website and landing page design, content direction, and targeted eNewsletter campaigns, alongside photography and video production. On the technology side, the team builds mobile apps, business web apps, and custom tools such as automated surf widgets and an iPad-based client wallet POS system, paired with search and analytics work to track how campaigns perform.

Named projects include the Digital Fish Wallet and The Outskirts Newsletter, examples of the kind of branded digital tools and content programs the shop builds for its clients. The recurring emphasis across the work is turning marketing strategy into something actionable — simplifying campaigns and digital products so they can be used and iterated on, rather than left as static brand documents.