360 Labs

360 Labs works out of the Portland, Oregon area building immersive media for brands that need more than a flat video file. The studio handles 360 mono and 360 3D stereoscopic capture, VR180, and custom projection formats, guiding clients through the full arc of designing, producing, and distributing Virtual Reality content and applications rather than handing off raw footage and walking away.

A recurring product is the custom tour experience: 360° photos and video shot to a brand's specification, then wrapped in custom UI so the final piece works across mobile devices, VR headsets, and dome displays. For events and trade shows, 360 Labs also consults on the hardware and software needed to run these immersive pieces live, so exhibits function as intended in front of an audience rather than only in a demo reel. The team behind this work includes a Director of Photography with over ten years in immersive media, dedicated VR editors and producers, a spatial audio engineer, and a Unity developer who also handles 3D animation, giving the studio in-house coverage from capture through interactive build.

Since founding in 2014, 360 Labs has produced immersive content, apps, and experiences for brands including GoPro, The Sierra Club, Google, Daimler, the United States Coast Guard, Nike, and Columbia Sportswear. That client list spans consumer tech, outdoor and sportswear, automotive, and government/military work, reflecting a practice built around adapting the same immersive toolkit (360 capture, VR180, spatial audio, custom projection) to different brand environments rather than a single vertical.