3betmedia builds creator marketing campaigns for iGaming and Web3 operators, working with casinos, sportsbooks, betting apps, and crypto casino brands. Rather than generic influencer outreach, the agency partners with KOLs, influencers, and streamers who already hold audiences in gambling, crypto, and esports betting communities, positioning its network as a content engine built specifically for these verticals.
Production covers UGC and AI-assisted video and visual content, including creator-led videos built to explain a betting or crypto offer in a creator's own voice. Long-form material such as streams, podcasts, and extended videos gets cut down into platform-ready clips for distribution across channels. Beyond video, the agency arranges live-conversation placements by embedding brands into streamer broadcasts and uses meme-based content to push brands into cultural conversation rather than straight advertising. This sits alongside media relations, brand strategy and positioning, and content strategy work, giving iGaming and crypto clients both creative assets and the surrounding strategic framing needed to brief creators effectively. Campaign packages are structured to let operators test creator channels before committing to larger programs, with a discount offered on a client's first run. That focus on a single vertical cluster, iGaming, Web3, and esports betting, shapes how briefs, creator selection, and clip turnaround are organized across the agency's work.