3rd3rd Marketing

3rd3rd Marketing works exclusively with senior living communities and organizations, building brands, websites, and campaigns aimed at reshaping how the industry talks about age. The agency partnered with AgingIN to launch a new brand and website, and its work with Hillcrest helped the community more than double its entrance fee goals.

Services span brand strategy and positioning, visual identity, website and landing page design, digital strategy, media relations, press releases and newsroom support, and full-service digital marketing that includes social media, lead generation, traditional media, content marketing, and video. The agency describes its approach as big-brand thinking applied to a senior living focus, drawing on staff experience with campaigns for Starbucks, T-Mobile USA, Nike, and Microsoft. Rather than operating from a single office, the team is spread nationally across time zones.

Leadership includes Cynthia Thurlow as President and CEO, Amy Estridge as Director of Account Services & Growth, Angie Anderson as Director of Brand Marketing & Client Success, and Elliott Moore as Director of Strategy. The combination of senior living specialization and backgrounds at major consumer brands shapes how the agency positions clients like AgingIN and Hillcrest, pairing sector-specific knowledge with marketing practices drawn from larger, mainstream campaigns.