Based in Yarmouth, Maine, 50FISH works with eCommerce businesses across a range of industries, from marine goods maker Shaw & Tenney, described as the third oldest marine company in the United States, to specialty food retailer Formaggio Kitchen. Clients also include Gallery Leather, which approached the agency in late 2015 looking to increase online sales, and Backwoods, which wanted to add an online channel to diversify its business.
Work spans strategy, design, and technology under one roof. Strategy covers competitive analysis, industry research, data and analytics, and consumer engagement across social channels. Design work includes website and mobile UX/UI, creative direction, brand development, and photo and video production. On the technology side, 50FISH handles platform migrations and builds on Magento, Shopify, and Miva, along with content management systems. Marketing services round out the offering: paid search, email marketing, product feed management, social media, Amazon optimization and support, search engine optimization, and conversion rate optimization, backed by ongoing website maintenance.
Project work reflects this range in practice. For Carver, 50FISH built a new platform that lets customers price and build their own bike. For Gallery Leather and Backwoods, the engagement centered on standing up or expanding online sales channels for businesses that hadn't previously relied on eCommerce as a primary path to customers. Across these accounts, the agency pairs front-end and back-end development with the marketing and CRO services listed among its offerings.