AGENCY LIST

5W Public Relations

New York, New York, United States
Visit 5wpr.com

Earned media, crisis communications, and performance marketing built to connect PR with revenue

Founded in 2003, 5W Public Relations has grown into one of the largest independent communications firms in the United States, with offices in New York, Miami, and Tampa. Clients range from Fortune 500 companies and IPO candidates to challenger brands and category creators, including Zeta, Nokia, Vizio, and Webull.

Work spans earned media, crisis and reputation management, executive visibility, content, social, and influencer and creator programs, alongside performance marketing, programmatic, affiliate, and media planning, disciplines the firm treats as connected rather than siloed. Beyond core PR services, 5W has built newer practice areas including generative engine optimization, AI PR and digital marketing, predictive reputation management, litigation PR and legal tech, pre-IPO financial communications, HR tech and future of work, women's health, aging and longevity, and cybersecurity communications.

Recent client work illustrates the range: 5WPR supported e.l.f. Beauty's executive presence and industry influence through combined PR and digital marketing efforts. For Foxwoods Resort Casino, the firm supported a slate of new programs tied to the property's 30th anniversary. A rugged watch brand engaged 5W to drive cultural relevance through sport, music, and lifestyle press.

23
YEARS IN BUSINESS
5
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Content Marketing
Content strategy and production designed to attract and convert audiences.
Reputation Management
Review generation, monitoring, responses, and brand trust signals.
Search Engine Optimization
Technical and content improvements that increase organic search visibility.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

Agency details

Team size
201-500 people
Founded
2003 (23 years)

About this agency on Agency List

5W Public Relations holds an Agency List Score of 73 out of 100.

That score is higher than 35% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed 5W Public Relations in September 2026, reading 6 pages published on 5wpr.com.

The score reflects what 5W Public Relations had published by that date; anything published since has not been read.

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