716 Marketing is a Buffalo-based agency serving B2B and B2C organizations across diverse industries. Founded in 2016, it positions itself as a strategic marketing partner for companies aiming to expand customer reach, generate leads, and build brand awareness. The agency maintains a small team and works with startups as well as. Established businesses, offering a competitive edge by partnering with only one client per industry at a time to ensure focus and avoid conflicts.
The agency evaluates existing marketing strategies and implements improvements through website development, social media management, SEO, advertising, content marketing, and email marketing. Its collaborative approach includes guiding clients through each phase and adapting strategies to evolving technology and customer behavior. Engagements typically begin with discovery and channel audits to assess current performance, followed by setting priorities. The work spans strategy, creative production, and ongoing optimization across digital channels, emphasizing clear goals, documented workflows, and outcome-based reporting. Engagements often emphasize clear goals, documented workflows, and reporting that ties activity to outcomes across web, search, and social channels. Projects often start with discovery and channel audits to map current performance before setting priorities.
Typical deliverables include integrated marketing strategies, optimized websites, SEO campaigns, and coordinated digital advertising efforts. Clients receive content calendars, messaging frameworks, tracking plans, and reporting dashboards. Additional outputs often consist of briefs, asset libraries, audits, prioritized roadmaps, and implementation-ready assets. Typical deliverables include content calendars, messaging frameworks, tracking plans, and reporting dashboards. Common outputs include briefs, asset libraries, and reporting-ready dashboards.