7DX is an immersive technology studio based in Paddington, NSW, specializing in the creation of virtual reality (VR) and augmented reality (AR) experiences for organizations across Australia. Founded in 2006, the agency serves clients in sectors such as education, healthcare, transport, and brand marketing. the team positions itself at the intersection of behavioural science and advanced technology, developing interactive environments for simulation training, product immersion, and experiential activations.
The agency’s services include the design and development of VR simulations for learning and development, safety training, and induction programs. 7DX also creates AR applications for workforce readiness, event activations, and marketing engagement. Their approach blends engagement design, learning science, AI, and gamification to craft software experiences that support measurable outcomes. Notable projects include VR simulation training for Transport for NSW, healthcare training modules for NSW Health, and interactive AR walking trails at King Street Wharf in Sydney. The team emphasizes the integration of simulation data with online dashboards, enabling clients to review key insights and track performance.
Typical deliverables from the team include fully immersive virtual showrooms, gamified learning modules, event-ready VR activations, and WebAR guided tours. The agency also provides VR behaviour change activations, such as those developed for Sydney Trains, and immersive learning experiences for organizations like Sydney FC. By focusing on both the technical and behavioural aspects of immersive content, the team delivers tools and environments that support training, engagement, and brand storytelling across a range of industries. Typical deliverables include landing pages, style guides, wireframes, and testing plans.