97th Floor

97th Floor is a digital agency that provides social, programmatic, and display services for marketing teams and founders. The agency supports clients that need consistent brand, web, and content execution across channels. Its teams focus on clear positioning, practical creative direction, and steady delivery that fits internal timelines. The approach values clarity in communication, documentation, and ownership across disciplines. The agency works with organizations that need steady support across brand and digital touchpoints. The team typically works through a collaborative process that blends discovery, planning, and iterative delivery, coordinating strategy, creative, and delivery across channels.

Core services include social, programmatic, and display, with capabilities in research, content development, and experience design. Projects often involve brand strategy, campaign planning, website improvement, and content operations that keep stakeholders aligned. The agency organizes work to connect messaging, design, and technical build so decisions stay grounded in shared context. Teams receive clear briefs, structured check-ins, and practical guidance throughout delivery. Cross functional collaboration helps connect strategy, design, and production without hype. Service teams coordinate with client stakeholders to keep scope, handoffs, and feedback clear.

Their process is collaborative, starting with discovery and research before moving into planning and scoped execution. Workshops, audits, and documentation establish a roadmap that guides prioritization and team alignment. Ongoing collaboration supports iteration and refinement as programs evolve with client feedback. Engagements are scoped to match available resources and realistic timelines for ongoing work. Planning sessions help prioritize initiatives and define responsibilities for internal owners. Regular reviews help align creative decisions with business objectives and audience needs.