A Brand Strategy Consulting

A Brand Strategy Consulting was founded in Houston in 2013 by Afton Baily Griffin and operates as a woman-owned firm with a second office in Wichita Falls, Texas. The agency has built more than 160 websites, working across Squarespace, WordPress, Wix, and custom platforms depending on a client's technical needs and budget.

Work centers on brand strategy and positioning, starting with brand research and audience insights before moving into logo design, brand assets, and graphic design for brand-consistent collateral. Website builds are paired with SEO foundations and ongoing optimization, while content strategy and calendar planning support social channels. Paid media runs through Meta ad strategy and campaigns, alongside broader ad and analytics work across Meta, Google, and LinkedIn. Clients needing ongoing brand leadership without a full-time hire can bring on a Fractional Chief Brand Architect through the agency.

Beyond digital execution, the firm handles brand alignment, media relations, and email campaigns, connecting PR and messaging back to the same positioning work done at the outset of an engagement. The combination of website production, SEO, and paid social sits alongside more traditional brand-building services like logo design and collateral, giving clients a single point of contact for both the visual identity and the channels used to distribute it. The 160+ completed website builds reflect a practice built around repeated execution on Squarespace, WordPress, Wix, and custom-coded sites rather than a single preferred platform.