A Creative Branding + Advertising Agency

Agency Squid, based in Minneapolis, works with consumer brands, challenger brands, CPG companies, and enterprise marketing teams, and also launches and operates its own brands. The agency's client list includes names like White Claw Hard Seltzer, Costa Farms, Zesty Paws, and Silver Oak, spanning categories from beverage to horticulture to pet wellness to wine.

Work spans four areas: business strategy and consulting, brand identity and design, integrated campaigns and creative development, and content production and creative ops. Strategy work covers positioning, go-to-market planning, consumer insight, competitive mapping, and brand architecture. Identity work builds visual and verbal systems meant to hold up from a business card to a billboard. Campaign platforms are built for continuity across every touchpoint, and content production is treated as an extension of the campaign rather than a separate content calendar to fill.

Past projects illustrate the range: the build and launch of White Claw Hard Seltzer, described on the agency's site as the brand that changed everything; taking Costa Farms from zero to the top plant brand in the U.S.; turning Zesty Paws from a supplement brand into what the agency calls a full-blown wellness cult for pets; and repositioning Silver Oak from a celebrated winery into an American luxury staple.