A For Adventure

A For Adventure is a brand development and design consultancy founded in 2013 by Jonathan Goldberg, operating out of Richmond, VA and Brooklyn, NY. Before starting the agency, Goldberg worked as a creative director and art director on integrated branding and advertising campaigns for companies including FedEx, Johnson & Johnson, LG, Beck's Beer, Chapstick, Pizza Hut, Pillsbury, and Cheerios, and that background in large-scale brand work informs the agency's approach to smaller and mid-sized clients today.

Services span brand strategy and positioning, naming, visual identity, website design, packaging design, advertising, and both social strategy and ongoing organic social management. The agency also takes on interior and exterior design and experiential work, extending brand identity into physical spaces rather than stopping at a logo or style guide. Goldberg leads as founder and creative director, and the agency describes itself as strategy-led and design-obsessed, meaning positioning and naming decisions typically precede visual execution.

Internally, the studio holds its work to four stated pillars — fun, simple, smart, and brave — applied across strategy, design, product, and communication projects. This framework shapes how the team evaluates naming options, packaging concepts, or campaign directions before they reach a client. The combination of brand strategy, packaging, and social management under one roof suits organizations that need a name, identity, and go-to-market presence built in coordination rather than assembled from separate vendors.