Across Media Marketing

Across Media Marketing works with building professionals in South Texas, from homebuilders to developers, on the marketing materials that get new homes and communities in front of buyers. Based in McAllen, Texas, the agency also publishes the New Homes Guide South Texas (branded as the RGV New Homes Guide), a resource built for people researching a new-home purchase in the region.

Work spans brand strategy and positioning, integrated campaign development, and the print and digital materials that support a builder's sales process. That includes business cards, MDO signage, and other printed collateral, alongside websites and mobile apps designed to help prospective buyers find a builder more easily. Photography and video production round out the offering, with video tours used to showcase individual homes or entire communities rather than relying on static images alone.

The combination of print publishing, digital build-out, and on-site photo and video work reflects a focus on the building industry specifically: campaigns and creative are shaped around how buyers actually shop for a new home, from flipping through a guide to touring a community online. Brand strategy work starts with research before campaigns or creative assets are produced, tying positioning decisions to the materials that follow. For builders and developers who need a New Homes Guide listing paired with a matching website, sales collateral, and video tour, the agency's scope covers each piece under one roof in McAllen.