AGENCY LIST

Adad

Sydney, New South Wales, Australia
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Media planning, OOH, and audio campaigns built for reach across five countries

Founded in Sydney in 2003, Advertising Advantage now runs offices in Australia, the USA and the UK, and delivers campaigns across Australia, the United States, United Kingdom, New Zealand and Canada. Services cover media planning and buying, creative concepting and production, out-of-home placements, audio and podcast advertising, brand campaigns, and marketing analytics and reporting.

Leadership includes Managing Partners Luke Dean and Wally Muhieddine, Chief Commercial Officer Matt Kitchener, General Manager of Media & Operations Emma Zrnic, General Manager of Client Service & Growth Tracey Gabriel, and Data Analytics Director Rebecca Henderson. That structure puts dedicated leads over media, client service and data analytics rather than combining those functions under one role, matching a client base that spans five countries.

23
YEARS IN BUSINESS
1
SERVICES

Capabilities

Category

Data and Analytics

Services

What these services involve

BI Dashboards
BI Dashboards for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
2003 (23 years)

How Adad scores 47 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 7 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (2003).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

13 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

Adad is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Adad and may evolve as additional data is verified or updated.

Local context

Adad operates in Sydney, New South Wales, Australia serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.