AGENCY LIST

Adad

Sydney, New South Wales, Australia
Visit adad.com.au

Media planning, OOH, and audio campaigns built for reach across five countries

Founded in Sydney in 2003, Advertising Advantage now runs offices in Australia, the USA and the UK, and delivers campaigns across Australia, the United States, United Kingdom, New Zealand and Canada. Services cover media planning and buying, creative concepting and production, out-of-home placements, audio and podcast advertising, brand campaigns, and marketing analytics and reporting.

Leadership includes Managing Partners Luke Dean and Wally Muhieddine, Chief Commercial Officer Matt Kitchener, General Manager of Media & Operations Emma Zrnic, General Manager of Client Service & Growth Tracey Gabriel, and Data Analytics Director Rebecca Henderson. That structure puts dedicated leads over media, client service and data analytics rather than combining those functions under one role, matching a client base that spans five countries.

23
YEARS IN BUSINESS
1
SERVICE

Capabilities

Category

Data and Analytics

Services

Agency details

Team size
51-200 people
Founded
2003 (23 years)

About this agency on Agency List

Adad holds an Agency List Score of 53 out of 100.

That score is higher than 6% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Adad in September 2026, reading 5 pages published on adad.com.au.

The score reflects what Adad had published by that date; anything published since has not been read.

Directory hubs

Browse the wider directory Adad is listed in.