Adashmore Creative

Adashmore Creative works with B2B manufacturing and construction businesses that need marketing leadership without a full-time hire, operating as a fractional CMO and concierge marketing resource. Jennifer, who holds an art degree from Towson University and has taught business and marketing courses at Towson and MICA, leads the engagement model that sits inside client organizations rather than alongside them.

The scope covers building and fine-tuning a strategic communications plan, then managing execution against it. Adashmore oversees strategy while managing outside vendors, and can also step in as project manager and liaison between departments and vendors. Work includes participating in board meetings, reporting directly to the C-Suite, and monitoring shifts in the market to track KPIs and adjust the communications plan as conditions change. Early in an engagement, the focus is on identifying quick wins before moving into realistic short-term and long-term marketing objectives, along with getting the right people on the team and defining their roles.

Ongoing work includes reviewing marketing materials, managing budgets, and analyzing data to determine what is working and what needs attention. The average monthly engagement for Adashmore's fractional CMO services runs $5,000 per month, positioning it as an ongoing advisory relationship rather than a project-based contract. That structure suits manufacturing and construction companies that need consistent oversight of marketing strategy and vendor coordination without building an internal marketing department.