Founded in Chicago's Lincoln Square neighborhood in the 1960s, Adler Weiner Research has spent decades focused solely on qualitative market research. Business partners Betty and Ruth ran the firm together for more than 40 years before leadership passed to Scott Weiner as President, with Andi taking over as Managing Director. The firm now operates from Los Angeles and Orange County, alongside its Chicago origins, and describes itself as family-run.
Work centers on in-person and online focus groups for businesses across industry types, supported by recruitment services that can be national in scope or tied to a specific facility. Recruitment draws in consumers and professionals, including physicians and nurses, who take part through paid research opportunities. Facilities are built around what the firm calls state-of-the-art technology, meant to support a high-quality environment for moderators and observers running qualitative sessions.
Offices sit at 10960 Wilshire Blvd. in Los Angeles and 3121 Michelson Drive in Irvine, giving the firm a West Coast base to complement its Chicago roots. Recruitment reaches nationwide, and research can involve general consumer populations or narrower professional groups such as physicians and nurses for healthcare-focused studies. The combination of national recruiting and facility-based hosting allows clients to run focus groups in person or move sessions online, depending on the design of the research.