Adpone landing

Adpone builds advertising technology for publishers, working across desktop and mobile marketing with header bidding and JS tag implementations. Founded in Barcelona in 2015 by Ricard Luquero and Alex Martínez, both with backgrounds in advertising technology, the company operates worldwide and reports handling million-level daily unique visitors and billion-level monthly impressions across its network.

The work centers on programmatic display and video, ad operations and trafficking, media planning and buying, and performance marketing, delivered through in-house technology rather than off-the-shelf platforms. Adpone's team partners with major supply-side and ad-serving platforms, including Google Ad Manager, OpenX, Criteo and Pubmatic, integrating these relationships into the header bidding and trafficking setups it runs for publishers. Early alliances with large media groups from Spain and internationally helped establish the technology before the company expanded further.

Growth took Adpone beyond its Barcelona base into new offices in London and Miami, alongside development of its video advertising offering. The team operates across languages, including English, Spanish, Mandarin and Turkish, reflecting the international spread of the publishers and partners it supports. This global footprint informs how the company approaches publisher needs, drawing on exposure to different markets and cultures to refine how it helps publishers achieve results from their inventory.