Adrenaline

Adrenaline works with financial institutions across the U.S. and Canada that are pursuing transformation, focusing on the design and construction of retail banking spaces and the brand experiences that run through them. Its work centers on helping banks and credit unions rethink how a brand shows up physically, from branch networks to the strategy behind them.

Services span three areas: brand strategy & marketing, branch network transformation, and bank design & construction. On the branding side, this includes brand strategy & design, rebranding & naming, and persona and journey mapping. Branch transformation work covers renovation, rebranding, and experience strategy & design, while retail banking analytics services take in market analytics, retail network design, and broader retail banking strategy. A team of brand strategists, analysts, designers, construction experts, and project managers is positioned to function as an extension of a client's own marketing and retail strategy departments.

Because the work runs from strategy through construction, projects can move from persona and journey-mapping exercises into physical branch renovation and rebranding on the ground. Market analytics and retail network design inform decisions about where and how a branch network should change, connecting the strategic and structural sides of a rebrand. This range lets financial institution clients bring a single team into decisions that would otherwise be split across marketing, design, and construction vendors.