Adroit

Adroit Insight builds data foundations and models for organizations that depend on supporter and customer relationships, including VSO International, World Vision, Age UK, WaterAid, and the Stroke Association. Work spans single customer and single supporter views, a customer data platform built for Calor across multiple data sources, and a single customer view developed for BMJ.

Services cover data warehousing, data governance and quality, customer data platforms, and BI dashboards, alongside data science work such as legacy marketing modeling and fundraising income forecasting. Adroit Insight also runs Indigo, an Individual Giving benchmarking study, and has introduced an AI audience modelling platform aimed at campaign performance.