Adsworth Media

Adsworth Media is a digital media firm based in Savannah, Georgia, founded in 2010 by Rachel Dodsworth McCracken. The firm centers its work on search engine marketing, then extends into targeted advertising to reach audiences beyond organic search alone. Metrics anchor the approach: clients receive reporting meant to show what their spend is actually producing.

Services run through search engine optimization, ads management, content marketing, and broader digital marketing campaigns. Rather than treating SEO as a standalone deliverable, Adsworth Media pairs it with advertising placements designed to widen reach once search visibility is established, tying both back to the same performance metrics clients use to judge return on spend.

McCracken brings a background outside traditional advertising into the firm's approach, having served as a lead political advisor to Congressman Jack Kingston's U.S. Senate campaign and to Martin Sullivan, Jr.'s run for Georgia's State House, and as campaign manager for John McCallum's 2014 congressional bid in Georgia's First District. She holds a finance and real estate degree from the University of Denver and a master's in organizational and professional communication. George Scoville, who has published online since 1999, adds experience from developing social media and member communications programs for TechAmerica's Public Sector Group and from his time at CRAFT | Media/Digital, an early Washington, D.C. firm built to combine traditional and new media services under one roof. That combination of campaign-tested messaging and digital media production shapes how the firm builds out client advertising and search campaigns.