Advicegroup

Advice Group works with medium and large companies on engaging, understanding, and retaining their users, building personalized paths for each stage of the relationship between a brand and its customers. The focus sits on program setup, campaign management, and the marketing technology that supports it, rather than one-off campaigns.

Core to the offering is an engagement platform with more than 20 ready-to-use mechanics, paired with a loyalty platform that works across the full customer lifetime value (CLTV). WEKIT — We Keep In Touch — is the loyalty platform Advice Group designed and developed entirely in Italy, integrating more than 40 modular microservices to support campaign management, CRM integration, data hygiene and enrichment, and analytics and LTV modeling within a single technical environment. This lets the agency handle both the strategic side of loyalty program design and the underlying martech stack that runs it.

The company holds ISO9001 and ISO27001 quality system certifications and operates commercial offices in Torino, Milano, and Madrid. Advice Group is also a member of TechShare, part of Euronext Elite on Borsa Italiana, reflecting a structured, audited approach to how it builds and maintains its technology platforms for clients across sectors that need long-term user engagement rather than short campaigns.