Advokate works out of Glens Falls, NY, serving artists, startups, nonprofits and small businesses that need marketing tools they might not otherwise have in-house. Founded in October 2010 by art activist Kate E. Austin, the agency has built a client roster that includes the Glens Falls Collaborative, the Arts District of Glens Falls, Madrina Molly, Taste NY/Adirondacks Welcome Center, Northern Power & Light and the WAIT House.
Services span web design, graphic design and branding, marketing consultation, PR, social media, videography, photography and even jingles. Client projects typically bundle several of these together: logo design paired with a new website, press releases alongside business cards, or postcards, brochures, rack cards and posters produced as a set with ad placement and design. Advokate holds membership in the Adirondack Regional Chamber of Commerce, the Lake George Regional Chamber of Commerce, the NAACP, LARAC, NorthCountryARTS and the Glens Falls Collaborative, connecting its client work to the regional arts and business community it serves.
A first meeting with the agency costs $25, a detail that signals how directly Advokate structures its intake process for smaller organizations and independent artists. The agency also runs an internship program, offering a route into hands-on marketing work for those entering the field.