Agência Frog

Agência Frog builds communication, creation, and technology strategies for clients including Souza Cruz, Darrow, Light, Accor Hotels, and Oi, with a relationship with Oi that has run more than 12 years. Work also extends to Ecad, where social media activity is built into the broader strategic plan rather than handled as a separate function.

Services span research and netnography alongside social media monitoring, feeding into strategic planning and crisis management when needed. Campaign work covers both online and offline advertising plus inbound marketing, paired with day-to-day social media management and organic marketing execution. On the brand side, the agency handles brand creation and visual identity, UX and UI design, and builds out sites, hotsites, landing pages, and mobile applications.

The range of services, from netnography and crisis response through to app development, lets the agency support clients across research, planning, and execution stages without handing off between separate vendors. The Ecad account shows this in practice, with social media strategy treated as part of the client's overall planning process rather than a bolt-on activity. The long-running Oi relationship, spanning more than a decade, points to sustained account work rather than one-off campaign delivery.