Agência Sabiá

São Paulo, SP, Brazil

B2B event strategy, ABM, and demand generation connecting tech brands to Latin America

Agência Sabiá runs B2B marketing programs for technology companies operating in Latin America, describing itself as the bridge between B2B brands and the Latin American market. Its client work includes Cohesity, Miro, and GitLab, spanning event strategy, account-based marketing, and demand generation built for a regional audience of B2B decision-makers.

Services cover digital and in-person events — webinar strategy, trade fair presence, workshops, and roundtables aimed at decision-makers — alongside digital campaigns, media performance, ABM, inbound marketing, and outbound marketing. Brand work extends into social media management, success-story development, press relations (assessoria de imprensa), and portfolio architecture, giving clients coverage across both demand generation and brand-building functions.

Documented client work shows the range: for Cohesity, an event strategy built to strengthen the company's presence across Latin America; for Miro, a shift of B2B events into a strategic front in the region, including an ABM strategy executed at Febraban Tech; and for GitLab, a demand generation strategy in LATAM taking the process from media to pipeline. Each case ties events, media, or ABM to a specific market objective rather than treating them as standalone tactics.

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