Agency689

Agency689 works as a brand identity shop for hospitality and lifestyle companies, building names, logos, colors, and messaging for properties launching or recreating themselves. The client list leans heavily toward hotels, resorts, restaurants, and wineries — Sunset Marquis, Calistoga Ranch Resort, Hotel Figueroa, Rosario Resort, Bianchi Winery, and Cavatina Restaurant among them — alongside a handful of outliers like AMD, Microsoft, and XBOX. The agency is based in California, with work extending into Oregon.

Naming is treated as a research-based discipline rather than a brainstorm exercise, feeding into identity design, logotypes, and iconography that get codified into brand books. From there, work extends into print and packaging, product design, packaging prototyping, editorial design, and brand collateral, plus event design and signage for physical spaces. Digital output covers web design and development, UI/UX, mobile design, ecommerce and retail builds, and social campaigns, supported by content creation — concept photography, videography, illustration, copywriting, motion graphics, and title sequences.

The roster reflects a pattern of full rebrands and launches for hospitality groups: properties like Hotel Nikko, Kerry Hotels, Magnolia Hotels, Maison 140, Le Montrose Hotel, and Zaza Hotel Dallas sit alongside resort brands such as Barbuda Bay, Lake Arrowhead, Pala Mesa, and Bayroc. Restaurant and club work includes Josh Slocum's Supper Club, ANZU Restaurant, and Playa Rivera, while House of Blues Hotel and Clink Hostels point to branding across different tiers of hospitality. Vineyard clients like Rosenthal Estate Vineyards and Beverly Hills Vineyard round out the lifestyle side of the practice.