AgencyBel

Agency Bel builds brands from the inside out, starting with a business's history, purpose, and track record before any visual work begins. The studio's work spans strategy and positioning, naming, visual identity, messaging and voice, brand guidelines, rebranding, packaging identity, and launch rollout, with a specific application in marketing and brand work tied to exit planning for business owners preparing to sell.

Laura leads the design and strategic direction, working to identify the core story a business is trying to tell rather than stopping at product features or services sold. Client feedback points to art direction on a multi-million dollar brand implementation, including visual guidelines built out across multiple media channels, alongside quicker-turnaround identity projects. The approach favors going beyond what a company sells to understand why customers actually buy, shaping naming and messaging decisions accordingly.