Agency GWL

Gary Lay founded the agency in Little Rock in 1993, building a shop that now serves clients across eight states in industries including automotive, banking and finance, education, events and tourism, and food and beverage. Christy Vandergriff and Julie Barnett co-own and lead the agency today, continuing the business three decades after its start.

Services run from creative concepting and production to media planning and buying, brand strategy and positioning, website design, video production and motion, and event production. The agency plans and buys both traditional media and digital ad campaigns, develops product branding, builds websites, produces video content, and handles event marketing and promotion for clients in tourism and other event-driven sectors.

The agency holds certification as a Minority and Women Owned Business Enterprise through the Arkansas Economic Development Commission and operates as a Woman-Owned Small Business. That standing sits alongside a client roster built over more than thirty years, spanning multiple states and a range of industries from finance to food and beverage.