Agent99 works across two distinct lanes: consumer lifestyle brands in food, beverage and entertainment, and corporate B2B communications. That split shapes how the Surry Hills agency structures its work, moving between product launches and lifestyle storytelling on one side and boardroom-facing corporate messaging on the other, with more than 15 years of experience delivering PR results for both B2B and B2C brands.
Services span consumer and corporate PR, media relations, media training, collaborations, social media, media and influencer events, and content marketing. Media training sits alongside campaign delivery, meaning the agency prepares spokespeople for interviews as well as securing the coverage itself. Influencer marketing and collaborations run in parallel with traditional media relations, reflecting the consumer-side focus on food, beverage and entertainment clients who need both press coverage and creator partnerships.
Product launches feature as a core deliverable, pairing content creation with the media relations and event strategy needed to bring a new offering to market. On the corporate side, the same team handles B2B communications and media training, giving business clients a route into press coverage and executive positioning through the same shop that runs consumer campaigns. Based at The Interchange in Surry Hills, Agent99 operates as a Sydney-based agency serving both ends of that consumer-to-corporate spectrum rather than specialising in one vertical alone.