Ahundredmonkeys

A Hundred Monkeys is a Berkeley, California naming and writing studio that has worked since 1990 across healthcare, transportation, and philanthropy. Its client roster includes Abridge, a healthcare AI platform built on natural language processing, and Olto, an automotive-grade Class 2 e-bike. Renaming projects have included Coefficient Giving, formerly Open Philanthropy, and Brightband, a public benefit corporation developing AI tools.

Work centers on naming, brand strategy and positioning, messaging and voice, and rebranding. On renaming assignments, the studio has started by evaluating a client's own internal naming candidates before developing new directions, as with its work for MIRO, where the goal was to frame everyday work as a collaborative canvas. Projects have involved coordination with transition teams that include a communications director, CEO, and other key stakeholders, reflecting the cross-functional nature of a name change inside an organization.