Aigner-Prensky Marketing Group

Aigner/Prensky Marketing Group is a Boston-based public relations and marketing agency founded in 1984 by Anne-Marie Aigner. The boutique shop works across retail, real estate, hospitality, health care, and travel, building partnerships with community organizations as part of its client work.

Anne-Marie sets the overall blueprint for each client, while Janet Prensky carries that plan through to execution. Services span brand strategy and positioning, media relations and press outreach, and special events handled from pre-planning through day-of logistics, either alongside an in-house department or managed start to finish. On the digital side, the agency builds and monitors custom Facebook pages and Twitter accounts for clients and runs targeted social media campaigns aimed at reaching specific audiences. It also designs and coordinates public affairs advocacy campaigns for clients seeking to influence policy or public opinion.