Aillum

Aillum, based in Paisley, Renfrewshire, works on Google Analytics 4 setup and audits, conversion tracking including server-side GTM, and Google Ads management. Website optimisation and analytics and event tracking round out the technical side, paired with marketing analytics and reporting to keep tracking accurate as sites and campaigns change.

Work also extends to consultancy and training, including Google Analytics 4 training for client teams, alongside website audits and conversion rate optimisation. Aillum holds Official Google Partner status and lists past and present clients on its site.