Airfoil Group

Airfoil Group builds marketing communications programs for growth-minded B2B and technology companies, working across sectors that include SaaS, AI, cybersecurity, IT consulting, automotive, mobility, manufacturing, healthcare, fintech, retail tech and nonprofit organizations. Based in Farmington Hills, Michigan, the agency serves as the exclusive Detroit partner of the Worldcom Group, extending its media relationships beyond the region for clients that need coverage in national and trade outlets.

Work spans brand strategy and positioning, public relations, digital strategy, content strategy, lead generation, website design, SEO audits and social media marketing. Public relations and multimedia content sit alongside digital marketing services, giving clients a combined approach to media relations, thought leadership and owned-channel content rather than separate, disconnected workstreams.

Client engagements illustrate the range of this work: national and trade media relations for relayr, media relations and thought leadership for Shopify, tech media relations and tradeshow support for F-Secure, and local and national media relations paired with crisis communications for Memorial Healthcare. These accounts reflect a practice built around sustained media relationships and sector-specific communications support for B2B and technology brands.