Alicia Nagel Creative

Operating out of Melbourne, Florida since 2008, Alicia Nagel Creative works with brands across the United States on marketing strategy, branding, and design. The client list spans architecture and dwelling, consulting, fashion, finance and investing, food and dining, manufacturing, marketing and design, nonprofit, sustainability, technology, and wellness and movement sectors, with more than 100 clients served to date.

Engagements are structured around named offerings rather than open-ended retainers: a Brand Roadmap for early direction, a Full Brand Strategy for deeper positioning work, and a Brand Launch Strategy for bringing a new or refreshed identity to market. Naming & Taglines covers verbal identity, while Website Design & Development and an Ecommerce Website Audit address digital execution. For businesses needing ongoing marketing leadership without a full-time hire, the studio offers Fractional CMO services, and it also plugs into other agencies as brand strategy support on their client projects.

Beyond strategy and naming, the studio's scope covers packaging design, brand guidelines, rebranding, and launch-and-rollout planning, reflecting the premise that brand strategy should shape every piece of marketing and communication a client puts out. The mix of services—from foundational roadmaps to fractional CMO work—suggests a practice built to support businesses at different stages, whether they're establishing a brand for the first time, revisiting an existing one, or needing outside strategic capacity layered onto an internal or agency team.