Founded in 2008 as a one-woman public relations shop, All Heart PR has grown into a small, curated agency based in Somerville, MA, working with clients in hospitality, travel, and lifestyle. As the roster expanded, the agency kept a structure built around giving each client dedicated personal attention rather than spreading accounts across a large team.
The work centers on placing client stories with press covering hotels, restaurants, and regional food and drink culture. Lark Hotels has been a recurring focus, with coverage of its transformation of historic homes into boutique properties, including a Maine mariner's historic estate reimagined as a four-hotels-in-one retreat. The Colonnade Hotel's refresh at 50 years old, with nods to its Brutalist-era design, has also drawn press attention through the agency's efforts.
Restaurant and hospitality clients have seen coverage tied to specific milestones: Row 34's opening of a fourth branch and Island Creek Oysters' new cannery both generated press interest. Boston's music and nightlife scene has factored in as well, with coverage of Roadrunner as a newly opened venue in the city. Across these placements, the agency's approach ties press coverage to concrete openings, milestones, and design stories rather than broad brand messaging, reflecting its roots as a small shop built on close client relationships.