Alternative Strategies

Founded in San Diego in 2000 by William, Alternative Strategies works with clients drawn from a wide range of industry sectors on public relations, brand identity, and digital presence. The agency's roster includes Mark, who joined as Media Relations Manager in April 2022, Juan Fran Blanco, originally from Málaga, Spain, and Sandra, who holds a degree in International Business and Marketing.

Work spans media relations and press release and newsroom management, brand strategy and positioning, visual identity, website and landing page design, and social strategy paired with organic social media management. Photographer Walter Wilson contributes commercial and restaurant photography to client projects, with work that has appeared in blogs, publications, and magazines. William, who holds a bachelor's degree in Business Marketing and has more than 20 years in marketing and PR, also serves as board President for North Park Main Street and sits on the San Diego County Sheriff's LGBTQ+ Advisory Council.