Amalgamated Unlimited was founded in 2017 by Michael Schreiber and a co-founder who also launched and runs MediaFeed.org, a news syndication service. The agency works with companies large and small to build content strategies that hold together from planning through execution, rather than treating content as a one-off deliverable.
Work spans the full arc of a content program: figuring out what kind of content fits a given company, creating it, and then distributing it so it reaches an audience. Conversion work addresses the fact that consuming content is passive and rarely the end goal, while ongoing optimization refines pieces after they're published rather than treating publication as the finish line. SEO is treated as central to growing organic traffic, and the agency also handles headhunting to find the people who create and optimize content on an ongoing basis.