Amalthea, agence relations presse B2B à Lyon et Paris

Founded in 2004 by Julie Barbaras, Amalthea is a media relations agency based in Lyon and Paris that works exclusively with B2B and corporate clients. The agency has accompanied more than 200 companies and organizations on their reputation strategy since its founding, building sector expertise in energy, environment, industry, digital, e-health, smart cities and mobility. Its stated focus is on organizations involved in what it calls the major transitions of today: environmental, energy, industrial and digital.

Core services center on media relations and press office work, corporate communications, and press release and newsroom management. Client accounts describe Amalthea building precise, relevant media plans alongside day-to-day press outreach, and several relationships have run for extended periods: one client references more than ten years of support to grow visibility for an association, while another has worked with the agency since 2019, when it launched the French subsidiary of Element Logic. A different client credits Amalthea with helping establish its visibility when entering the French market.

Client feedback names specific team members, including Floriane and Coradine, and points to responsiveness and sector knowledge as recurring strengths. Amalthea describes itself as an engaged agency, a positioning tied to its work with organizations in energy transition, environmental, industrial and digital sectors. The agency recently joined Ekno, expanding its network beyond its original Lyon and Paris base while continuing its focus on B2B and corporate media relations for clients navigating sector-specific change.