Angelfishfieldwork

Angelfish Fieldwork is a qualitative fieldwork agency based in Cheltenham, recruiting participants for brands and agencies across Media, Retail, Charity, FMCG, and Consumer Health. Founded in 2011, the agency draws on audiences spanning Generation Alpha through Baby Boomer, and its team holds longstanding membership with the MRS and AQR, adhering to their codes of conduct throughout recruitment and fieldwork.

Work covers recruitment for focus groups, online communities, digital ethnography, online interviews, accompanied shopping, and user experience testing. Angelfish takes time to understand each brand or agency brief before matching participants to research goals, supporting projects that range from in-person qualitative sessions to digital and remote fieldwork formats.