Anicecommunication runs press office and media relations activity for companies operating in mobility and automotive, working from Torino alongside offices in Parigi, Amsterdam, Francoforte, Madrid and Goteborg. Clients include PETRONAS Lubricants International, for which the agency handles media relations across the Italia and Africa cluster, and XPENG, present at the Teatro del Silenzio 2026 event with Andrea Bocelli.
The agency positions its offering as integrated and turnkey, combining press office and media relations with corporate communications, brand strategy and positioning, and visual identity work. It organizes product launch and corporate events and extends support into marketing and web activity. Delivery draws on a network of journalists, addetti stampa, PR specialists, event managers, social media professionals, creatives and copywriters, with a stated reach into markets worldwide through a wider network of professionals.
Recent work includes MAWDY Italia's multi-year partnership with ConTe.it for roadside assistance services, the renewed long-standing partnership between IVECO and PETRONAS Lubricants International, and the international debut of the XPENG L03 SUV Coupé across 65 markets. The agency also marked Compleanice 2025, described internally as a standout year. Across these engagements, the throughline is communication built around product and corporate milestones in the mobility and automotive sector, delivered both online and offline.