Apadmi, based in Manchester, builds mobile products for organisations spanning Retail Financial Services, Health & Wellness, Media & Publishing and Travel & Leisure. Clients include the NHS, Domino's, Co-op, Yeo Valley Organic, Keells, Carlsberg, the BBC and De Telegraaf, reflecting a client base that ranges from public health services to consumer food and drink brands to national broadcasters.
Work covers mobile app design and development, App Store Optimisation, loyalty programmes, systems integration, and strategy and consultancy, alongside AI and innovation projects. Apadmi describes itself as combining deep mobile expertise with strategy, design, engineering, data and AI, rather than treating app-building as a standalone technical exercise. Cross-functional teams operate across the UK, Europe, North America and Asia, allowing projects to be staffed and delivered across regions rather than from a single office.
The agency positions its purpose around helping ambitious brands unlock growth through digital products, with an emphasis on solving technical and commercial problems that are difficult to untangle. Its stated aim is creating products that millions of people use every day, which aligns with a client roster built on large-scale, high-traffic organisations like the NHS and the BBC rather than smaller or early-stage ventures. The combination of loyalty programme work, systems integration and ASO suggests engagements often extend beyond initial app builds into ongoing optimisation and platform connectivity.